Dr. Brandith Irwin and the Madison MD Skincare Launch

October 2020

After years of testing and recommending skincare products in her practice, Dr. Irwin identified a pattern in patients who shared her love of being active but lacked a foundation of good skincare practices. The result was skin irritation, rapid aging and increased incidences of skin cancer. In October 2020, she launched MadisonMD Skincare, a curated line of products for people who want to prevent aging, have active lifestyles, and need products formulated that are free of unnecessary chemicals and the irritation that goes with them.